BLUM 20% Off Ad

PRINT AD & EMAIL NEWSLETTER | BLUM ( SPEC AD )

Blum is a contemporary furniture and home goods company with over 150 stores nationwide. The brand emphasizes timeless style and high-quality products. With imported materials from Europe and meticulously hand-crafted furniture, BLUM is a luxury store with higher price tags.

Blum will offer 20% off merchandise storewide, with limited restrictions, to entice buyers who might be hesitant to purchase furniture due to higher prices. A discount might encourage consumers that now is the perfect time to buy a new sofa or hand-embroidered pillows.

The ad embodies a casual, direct tone to alert buyers to a 20% off sale. An asterisk denotes that some restrictions may apply to avoid misleading assumptions that every piece of furniture applies to this sale. The ad clearly states that the sale is only valid from October 12-17, 2023.

The ad appears in print magazines and BLUM’s weekly email newsletter. In the email version, the ad includes an easily seen “shop now” button that, when clicked, will take buyers directly to BLUM’s 20% off landing page. The SAVENOW20 code allows shoppers to apply the code at checkout and receive a discounted rate on merchandise. The goal is to convert potential buyers into customers with the SAVENOW20 code. The prominent “shop now” link in the newsletter ad encourages potential buyers to act now and purchase at a discounted rate.

Scope of Work

• Copywriting

• Graphic Design

*Photography is not mine